Serious Barcodes

Wall’s decided it was time to make supermarkets a little less super dull. So, in honor of April Fool’s Day, we reprogrammed supermarket checkout machines, replacing the all familiar beep with much more ridiculous sounds unique to every item’s barcode. Bewildered customers were then surprised with free Wall’s Ice Cream, along with the global brand message, “Goodbye Serious” printed on every receipt.